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Rachel Hart wasn’t
allowed to cook when she was growing up in the
rural suburbs of Kansas. Her mother, Lois,
hustled her out of the sunny yellow kitchen and
encouraged her to pursue independence and
education and not spend her time cooking.
She heeded her mother’s advice and obtained her
bachelors and masters in communication and held
a successful marketing career. But it wasn’t
long before her love for cooking for family and
friends returned with a desire to have clothing
that suited this worthy endeavor. In 2006, Hart
began online retail business Apron Elegance (www.apron-elegance.com)
with her husband, featuring a line of handmade
sassy, retro, couture aprons.
Hart dazzled the local and national scene in
2008 by showcasing her designs in the Star
Tribune, St. Cloud Times, Minnesota Business
magazine, Duluth News Tribune, to CNBC’s
entrepreneur program The Big Idea With Donny
Deutsch. Her notoriety spread as customers
engaged her at trade shows, farmers markets and
fashion shows. Soon after she began creating
aprons durable for daily wear and easily
washable—yet still looked fashionable. In
November 2009 Hart launched her national
endeavor, Apron Elegance Everyday Inspiration,
offering 11 new fashionable and functional
styles for women and men.
Noted for her innovation, Hart was profiled
along with other successful women business
owners in the book, Scrappy Startups: How 15
Ordinary Women Turned Their Unique Ideas Into
Profitable Business (Praeger, November 2009), by
master certified life coach Melanie Keveles.
A native of Topeka, Kansas, Hart has a Bachelor
of Science Dual Major, Journalism and Mass
Communications, Speech Communication and Master
of Art in Rhetoric Communication all from Kansas
State University in Manhattan, Kansas. She
resides in Duluth, Minnesota with her husband
Paul, two sisters and Portuguese Water Dog,
Annabelle.
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